8 Tips for Do-It-Yourself SEO

Image source: https://moz.com/beginners-guide-to-seo

Image source: https://moz.com/beginners-guide-to-seo

Searching for Do-It-Yourself SEO Tips?

Here are 8 Tips for Do-It-Yourself SEO – written by someone who will do it for you….

If you have the time and motivation, you may be able to
avoid the cost of hiring an SEO consultant or agency.
Post good content, with appropriate links!

How to do SEO yourself:

  1. Before you jump into Keyword Research, think about your target audience.
    • Consider what phrases someone might put into their search tool when they need your product or service. Example: “Palm Springs Vacation Rentals” should be a good keyword target, if indeed, you offer rental properties in Palm Springs.
    • If you are selling pet supplies in Palm Desert, then it seems logical you should target “Palm Desert pet supplies” as a keyword in your strategy.
    • Remember, people searching for your product or service don’t know your business name, so use what you are selling to create your keyword lists.
  2. How do you think people will search for your product or service?
    • Obviously, we are going to focus our attention on what Google can do for you.
    • There are other search tools out there that can help with your SEO efforts, e.g., Bing and Yahoo.
  3. Consider the layout and navigation of your website. Sensible links get “SEO juice.”
    • A clean, easy to navigate website, with links to pages that are named with Keywords will also help Google to understand what your site is all about.
    • Sensible links means making sure that the link you create lands on a page about that topic. Your website visitors and Google will appreciate this consideration.
  4. Post new articles – on a blog, or update pages on your site, regularly.
    • It cannot be said too often. You have to create content with links back to your site.
    • Updates to your site’s pages are also seen by Google as fresh material, to be sure to re-index your site and keep your pages current. Change is good for SEO.
  5. Use Social Media to build an audience and amplify your message distribution (channels.)
    • “Sharing is caring.” It also puts your links in the hands of many more people.
    • The value of Social Media to your SEO efforts is immeasurable. One good post shared by hundreds or thousands of people can really help with getting attention.
  6. Explore other online sites for opportunities to share e.g. Alignable, Medium, Quora.
    • You can do a search on “guest posting opportunities” too.
    • There are probably dozens of places that make sense for your brand to be seen on websites with like-minded readers. Just one post shared by many will boost your SEO juice.
    • Consider posting well-crafted replies on some of the larger sites, like Huffington Post, Forbes, Fortune, Inc., Entrepreneur, or any other publication in a genre similar to your business.
  7. Explore Google’s resources for SEO best practices.
    • This should go without saying, but Google offers a ton of good advice on how to boost your SEO.
    • Google also owns YouTube, so using Video advertising for your business will truly amplify your reach across a wider audience.
    • Again, search for “how to use video to promote my business” and you’ll find a wealth of information from myriad sources.
  8. Learn as much as you can from online SEO resources, like Moz, Search Engine Land, etc.
    • Obviously, this is not an exhaustive list of SEO resources, so, you are on your own to continue this education process.
    • There are nearly nine million results (at this moment) for a search on: “how can I learn to do SEO” So, there should be no limit to what you can learn, with enough time and motivation.
    • If you like my writing, come on over to moushelp.org, where I’ve documented my journey through learning SEO and applied it directly to this website.

TFA (Two-Factor Authentication) a.k.a., 2FA

google-2fa

Something I mentioned in answer to a question about hacked websites and hacked Gmail this morning, while I thought it relatively new, has (now that I think about it….) been around for many years! By that, I mean decades. Way back when, before the Internet was known to so many people, we had really cool two-factor authentication services up and running at Lockheed Missiles and Space Company, in Sunnyvale, CA.240px-lockheed-logo_winnie-mae

So, enough with the history, already….

Today, you can find many purveyors of this security feature. Below, I’ve included links to two articles on Google’s offering and two articles on Apple’s versions. Enjoy!

LifeHacker’s Article on TFA

Another LifeHacker Article on TFA

Two-factor authentication for Apple ID

And, one more, from Apple….

Security How-To: Enable two-factor authentication on iOS 9 and OS X El Capitan

Embedded Content Challenge

While I was in the middle of trying to hammer out an introduction to my speech (to be delivered the morning of 9/21), I wound up finding some cool video on Elizabeth Banks’s Twitter account. Shared here for your amusement:

In case you were wondering:  Embedded Content Challenge

Basic Computer Skills – Image Transfer

copy to cameradownloadTransferring photos from your camera or phone to your computer.

Introduction – mousehelp@rouzell.com

1) Advance planning – make a folder to receive the images
– name it CameraDownload, or whatever you like.

Windows-E – hold down your windows key and type the letter, “e” on your keyboard.
Find your Pictures directory, open it, and make a new folder inside of it. In the video, I show how to do this with a right click on your mouse.

2) Plug in your device – camera or phone – with a USB cable.
Adjust to turn on the device – camera or smartphone – on my phone, I had to change the USB settings from charging to file transfer!

If you still have your pictures directory open, click on “This PC” or “My Computer.”
Where it lists the C drive and other drives on your PC, you should see the name of your camera or smartphone there.

3) Find your device on your computer and open the DCIM folder.

4) Change the view, so you can see the images.
Right click the mouse on the left edge of the window and choose, “large icons.”

5) Select and drag images to the folder you made in step 1, above.
Click on the first image you want to copy and use either shift or CTRL on your keyboard to select a range or multiple images.
Use the left mouse button – click down and drag your images to the target directory. Yes, there are other methods you may use to accomplish this task.

For now, print these instructions and use the link below to watch the video on my YouTube channel….

Mousehelp.com – “Compassionate care for people with computers.”
http://mousehelp.com – links – choose YouTube Channel

Before You Upgrade to Windows 10

Image source: http://www.komando.com/happening-now/310826/windows-10-worries-7-things-that-wont-work-after-you-upgrade/all

Image source: http://www.komando.com/happening-now/310826/windows-10-worries-7-things-that-wont-work-after-you-upgrade/all

OK, if you’ve been following this trend….

You may know that you should do a bit of cleanup before and after you upgrade. I’m overdue on writing the post for the post Windows 10 upgrade.

But, here’s a new wrinkle. If you are upgrading from Windows 8, you may have more work to do.

There are a few ways to restore the Start menu in Windows 8. It became almost standard practice to install Classic Shell, or some other form of start menu restoration, to solve one of the biggest complaints about Windows 8 – which was, “Hey, where’s my start menu?!?!?” Insert damning commentary about Microsoft’s lack of understanding of real human beings here.

Microsoft’s insolence aside, if you did find a way to create a start menu with some add-on software, you’ll want to remove it prior to upgrading to Windows 10. In some cases, that add-on feature makes the start menu unusable after the upgrade. I know, it’s sickening, right?

Today, I spent hours trying to recover a computer from the malady that is a Windows 10 upgrade, whether you want it or not! I’ve seen several cases where the software installs itself, even though you’ve repeatedly clicked on the, “No, no, never!” response to Microsoft’s insistence.

Oh, and just in case you don’t follow me faithfully, please, please, PUH-LEASE! Back up your data right now. Back it up to the cloud if you can. But back it up on anything you have…. Your spinning hard drive will die. There’s no doubt about this. And, your Window 10 upgrade, if it makes your computer unusable, is pretty close to a hard drive failure. Just do it. Do it now.

 

Click Bait on Skype

Avoiding Blocking Change – Windows 10

Yes, the title of this blog post is not well formed, as it matches the opinion of this author. There are two sides to this argument and I’m sure I won’t have time to properly cover both sides. So, you’ll have to take the information you have, do your own research, mix it with what you find in this post, bake it in an oven, and see what comes out in the end! It’s a recipe for who knows?

A better title? Learn to love the nebulous nature of Microsoft messiness. Or, don’t.

I’ve heard of a handful of unhappy incidents, where Windows 10 has upgraded, even after the PC user repeatedly said, “No, thank you.” to the constant nag from Microsoft. So, for the purpose of getting this information out there (and I’m so late with this task, as it’s coming up on a year since Windows 10 was released), I offer this:
You can block the upgrade, using this tool.gwx control

Here is a very quick video on how to download, install, and run this control panel.

Here, we begin with this side of the argument, for blocking Windows 10 upgrades. The “Ultimate Outsider” is where you’ll find a handy tool that allows you to manage Windows Updates. Read carefully and enjoy! And, if you have time, here is nearly 18 minutes of a nerd discussing Microsoft’s “intention to get Windows 10 on your box…”

You may find it interesting that people have been writing about this for just over a year, now. Click the image to the right, for more information. Dedoimedo includes some vulgarity, perhaps matching some users’ feelings about Microsoft’s aggression.gwx rant

I’ve been firmly standing on the other side of this debate, testing early versions, eagerly awaiting the new features, then installing it immediately after the launch, suffering through the bleeding edge technology wave (sacrificing myself for the good of my people….) and finally, installing Windows 10 on almost every PC I use. I’m still working on a post to call out and illustrate those features.

I’ll be writing more about this later. The bad news is, it is often not an easy path to back out of this upgrade. The opposite of news is, please be sure you have a good backup of your data, do it now!

Windows 10 Features

win-10-keyboard-shortcuts-862x488

Image source: https://www.braintek.com/

Preparing to write an article on new features I find useful in Windows 10, I had to do a search, first. Here are the results to: “should I upgrade to windows 10”

OK, so I’m partial to Google search – sosumi. Here are results from Cortana/Bing.

While on the phone with GoDaddy support yesterday, it occurred to me that I should record a video to “show and tell” the features I like best. It is always a challenge to think of the handful of things I really like about Windows 10, when I’m trying to tell someone about the value of upgrading. YouTube awaits my next opus.

Here are a few things I’ll cover:

  • Snipping Tool
  • Windows Positioning
  • Recent Items – Windows Explorer
  • Windows Key Updates
  • Quick Access

Projects In Progress

Paul Associates logo (1)SEO for a printing company.

Website for an insurance company.

Multimedia project for an art collector.

How do you begin to tell someone how to be found, how to make a splash on the web,
or how interesting an art collection could be on a website with a slide show?

 

About Blogging

SnowshoeSiamese1280

Lucy Ann – A Snowshoe Siamese

Somewhere in my zeal for blogging, I realized I had created a tangled web. I even posted an article about the many blogs I had been working on in a post about my blogs. Are you still here?

OK, thank you for your patience.

Why the cat photo? Because people love animals…. This photo is way more interesting than an image to illustrate blogging!

After a brief review of that first article, I now see that even some of my original blogs have morphed into something more focused on the hidden agenda of blogging; content for SEO.

Yes, I’m coming clean here. Your blogs are more than just a way of showing your clients what you know about what you write. Blogs are more than an easy way to let people get to know you, how you think and feel, and what’s on your mind, day to day. Your blogs are the content we can exploit to help you be found by people searching for your product, service, or subject matter.

Check that last phrase, please. Subject matter is what people are searching for on Google. The results could be links to your website, where you will sell your product or service. That’s SEO in a nutshell.

Join in the fun. Start a blog, or add another article to one of yours. Even if you don’t have anything to sell, I’m confident you have something to say. Writing is good for you. An engaged brain will likely support a life that is, “Healthy, wealthy and wise.”

Need help getting started? Search for “Palm Desert SEO Expert” – or take the easy path and click this link. Where you see, “Rouzell,” or “Mousehelp,” or “palmdesertseo.com,” that’s my content, optimized, so you’ll find me. I can have your new blog up and running in under two hours. After that, you must write.