Video, Is It Right For My Business?

Video, Is It Right For My Business? – original article by Jeff Harrison of My City Business Review

Video, is it right for your business?  This is such a great question. After a bit of research, I discovered some pretty amazing facts about when a video may be appropriate, or in some cases, critical to explaining your service or product to new clients and customers. When it comes to helping visitors to your website really get a full understanding and appreciation of your product or service, if a picture is worth a thousand words, video must be worth a million or more.

Imagine you have a window washing service and you have on video how you arrive in your service vehicle equipped with far more than water, bucket and a squeegee.  Your potential customers now have the chance to see you, the person who will be coming to their home or business (familiarity) and exactly what you bring to make your window washing business superior to the competition.

They get to watch step by step how you take extra pride and care in cleaning the inside and out.  Even a water spotted window which appeared ruined by a rogue sprinkler may be saved by the extra care shown in your video. When that window shines again, so does your business shine in the eyes of your new customer!

Prospects also get to hear more about your business, like how many years you’ve been in business, the passion you express in your voice of why you do what you do. This helps them realize this is more than just a job to you, as you clearly show just how much you love providing service excellence!

Yes, video can take the potential customer on a tour that will motivate them to pick up the phone and make the call for their appointment with you. Video allows you to close the deal, before you take the call.

This can be done for any kind of service. From Pool Service to Air Conditioning, to Plumbing. You name it and we can make it look good. This is the bridge that convinces the customer to choose you and your business from all the others offered in their search results list.

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