Traditional Copywriting is the New SEO

hummingbirdThis is the essence of what’s new in SEO. Write compelling content and people will share it. That’s pretty much everything, except, you should still include links to relevant things in your text. So, if you’ve written several articles that provide further clarification of the topic at hand, (like, What is SEO) you should include links to those posts and pages. It just makes sense. Your readers benefit by easy access to more content, and search engines will still do what they’ve always done; associate those links with the topic and keywords in the phrase. That is how it works. It really hasn’t changed much.

As you know, I’ve been following this topic of SEO changes for some time and here is an article by a successful blogger that pretty much sums up what I am saying here. Brian Clark and people like him simply write good content about the world of blogging, SEO, Social Media, etc. And, people pay for that good advice. So, taking a cue from a professional blogger, it just kind of makes sense that I should chime in on the conversation.

SEO is not dead. It is constantly changing. If things did not change all the time with technology, life would be pretty boring, perhaps more stable.
Without constant change, a whole lot of people would be out of a job. If everyone stops searching, then SEO will surely die. Turn off the Internet, SEO dies. You get my point.

To illustrate, here is an article that’s a bit more current. It can be said in three words, “content is king!” That used to be a catch phrase when Yahoo! was new….
Today, it means something a little different. Engagement, online audience optimization, and authority are the buzzwords today. Produce and market good content for your readers and you win.