SumoMe Email List Building Tool

sumomeFinally, I’m on board with building a list. And, I have chosen SumoMe to help me do this. After years of hearing people say, “The money is in the list”, I’ve decided to go for it. For those of you who like to say, “It’s about time”, yes, I agree.

Go ahead and search: “How to Build an Email List” – with or without the quotes, you’ll have quite a bit to peruse. Heck, there’s even advice from Experian, and I quote:

One of a small business’s best marketing assets is a healthy email list. While proper management and use of your email file will drive revenue immensely, it is often a challenge to create the email list itself.

So, with phrases like, “best marketing assets” and “will drive revenue immensely”, you may have to agree, this is something worth doing. If you agree this may be a challenge for you, call or write!

So, how do we get started? Well, that’s where the big question lies. It depends on what you do, how you do it, and what you plan to share with your subscribers. Yes, it is also driven by which service you use to manage all of this electronic communications traffic.

You may already know some of the big names, like Constant Contact, MailChimp, or Aweber, or maybe even Infusionsoft. They all want to be your provider for email marketing. Each has its features, levels of complexity, and price. How to make that choice is beyond the scope of this article.

I’ve used three of the four (excluding Infusionsoft) in the past and in the present. Currently, I’m focused on MailChimp, for simplicity’s sake.

When I found SumoMe (by way of a successful Real Estate flipping website in San Antonio, where I did some SEO work), it was a pretty easy sale. Instructions on their website are very straightforward (if you know how to manage your website’s content) and it took about five minutes to install and configure the app. Of course, for me, that’s five minutes times a handful of sites, so I spent the first 20 minutes just dropping code into place. Today, I finally delved into some of the advanced features and other cool things you can do with this tool. It all comes down to one goal, which is to get somebody to give up an email address, so you can send them your stuff. For me, that’s going to be a newsletter, with snippets from my blog articles.

In the interest of brevity, I’m going to wrap this up here. But, you know you can always get in touch with me, if you need more help with email campaigns, newsletters, or a cool tool like SumoMe, to help you get more subscribers and build that list!