What’s Your Problem?

DNP Brochure

Click the image to see who we are!

Better yet, how do you go about finding solutions? Yes, I avoided saying, “search” there, because that is one way. Search for local help and as a consumer, you are now making the “cold call.” That’s a sales term for not being, or not having, a warm lead. Most people would rather work with someone who comes with a recommendation, right?

But, what if you were handed a bunch of solutions for problems you don’t yet have? That’s what it’s like to get a DNP (Desert Networking Professionals) brochure. If we (DNP members) are doing this right, our clients will get a copy of this well-crafted colorful collateral that details each of the service providers in our tight-knit group.

We have a group of service providers for so many things and you may need none of them at present. However, we still find some way to connect needs we find with people from our group who can fill them. That is the essence of referrals and it is what drives the networking aspect of this group of professionals.

This is a “pay it forward” proposition. Your role in this group is to find business for the other members, with no expectations attached to your kindness. On the flip side, you have to believe that if people have the need your particular service fills, then naturally some new business should come to you as a result. The goal of each member is to provide that exposure by handing a brochure to his or her client, or to show them the website and perhaps even help them bookmark it for future reference.

So, every Wednesday morning, I get up and go to the meeting. It’s always a better meeting when I can think of someone who needs something from one of our members. Writing that referral to one of my fellow members is what makes attendance pay off, for me.