8 Tips for Do-It-Yourself SEO

Image source: https://moz.com/beginners-guide-to-seo

Image source: https://moz.com/beginners-guide-to-seo

Searching for Do-It-Yourself SEO Tips?

Here are 8 Tips for Do-It-Yourself SEO – written by someone who will do it for you….

If you have the time and motivation, you may be able to
avoid the cost of hiring an SEO consultant or agency.
Post good content, with appropriate links!

How to do SEO yourself:

  1. Before you jump into Keyword Research, think about your target audience.
    • Consider what phrases someone might put into their search tool when they need your product or service. Example: “Palm Springs Vacation Rentals” should be a good keyword target, if indeed, you offer rental properties in Palm Springs.
    • If you are selling pet supplies in Palm Desert, then it seems logical you should target “Palm Desert pet supplies” as a keyword in your strategy.
    • Remember, people searching for your product or service don’t know your business name, so use what you are selling to create your keyword lists.
  2. How do you think people will search for your product or service?
    • Obviously, we are going to focus our attention on what Google can do for you.
    • There are other search tools out there that can help with your SEO efforts, e.g., Bing and Yahoo.
  3. Consider the layout and navigation of your website. Sensible links get “SEO juice.”
    • A clean, easy to navigate website, with links to pages that are named with Keywords will also help Google to understand what your site is all about.
    • Sensible links means making sure that the link you create lands on a page about that topic. Your website visitors and Google will appreciate this consideration.
  4. Post new articles – on a blog, or update pages on your site, regularly.
    • It cannot be said too often. You have to create content with links back to your site.
    • Updates to your site’s pages are also seen by Google as fresh material, to be sure to re-index your site and keep your pages current. Change is good for SEO.
  5. Use Social Media to build an audience and amplify your message distribution (channels.)
    • “Sharing is caring.” It also puts your links in the hands of many more people.
    • The value of Social Media to your SEO efforts is immeasurable. One good post shared by hundreds or thousands of people can really help with getting attention.
  6. Explore other online sites for opportunities to share e.g. Alignable, Medium, Quora.
    • You can do a search on “guest posting opportunities” too.
    • There are probably dozens of places that make sense for your brand to be seen on websites with like-minded readers. Just one post shared by many will boost your SEO juice.
    • Consider posting well-crafted replies on some of the larger sites, like Huffington Post, Forbes, Fortune, Inc., Entrepreneur, or any other publication in a genre similar to your business.
  7. Explore Google’s resources for SEO best practices.
    • This should go without saying, but Google offers a ton of good advice on how to boost your SEO.
    • Google also owns YouTube, so using Video advertising for your business will truly amplify your reach across a wider audience.
    • Again, search for “how to use video to promote my business” and you’ll find a wealth of information from myriad sources.
  8. Learn as much as you can from online SEO resources, like Moz, Search Engine Land, etc.
    • Obviously, this is not an exhaustive list of SEO resources, so, you are on your own to continue this education process.
    • There are nearly nine million results (at this moment) for a search on: “how can I learn to do SEO” So, there should be no limit to what you can learn, with enough time and motivation.
    • If you like my writing, come on over to moushelp.org, where I’ve documented my journey through learning SEO and applied it directly to this website.