How Mousehelp at Rouzell Does SEO

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Where does one begin with applying SEO techniques? Is SEO a noun, a verb, a person? I’ve heard the term used in so many ways!

What it is is an acronym, which stands for Search Engine Optimization (SEO). Even that expansion does little to enhance one’s understanding. We are NOT optimizing search engines. We optimize the content on your site so the search engines can understand the value of your web pages and provide links to same for people searching for the topic of your pages. Does that help? You tell me.

OK, enough on that. Let’s move on. How I do SEO is quite simple. I look for key words and phrases (and images) on your pages, then build links to other pages based on those words and phrases. For example, if your site is all about, let’s say, pet care, you might have pages on training, grooming, feeding, or perhaps even pet-sitting or boarding pets. There are five potential targets for new links, and if you have a page that discusses each of those topics, links to those pages would be created for those words and phrases on the home page.

OK, new example: See the phrase above that says, “SEO is quite simple?” I’ve highlighted that phrase and I’ve linked it to another post on this site. When search engines send their spiders to crawl the web, they will find that link and add it to their list of pages that discuss that topic. If I do this same thing in enough places, eventually, my content should rise in the ranking on the Search Engine Results Pages (SERPs). Yes, I just did the same thing for SERPs. By the way, that “spiders” link above takes you to my original experiment on ranking mousehelp at the top of the SERPs.

Maybe you are wondering about how we factor Social Media into all of this? Well, this post is just one example. Now, I’ll go share a link to this post on Facebook (in two places), then it goes to Twitter and then…. This is a subject for another post, another day, perhaps.