NextDoor or Alignable?

Which is best, which do you like best?

Here we will discuss the value and benefit of each to your business. At first blush, I’m guessing that Nextdoor will benefit service providers focused on homeowners and Alignable will be better for businesses who provide B2B services. I’ll be making a list and checking it twice, guessing that both networks turn out to be nice!

How Mousehelp at Rouzell Does SEO

Image source: http://www.azquotes.com/quote/1364409

Where does one begin with applying SEO techniques? Is SEO a noun, a verb, a person? I’ve heard the term used in so many ways!

What it is is an acronym, which stands for Search Engine Optimization (SEO). Even that expansion does little to enhance one’s understanding. We are NOT optimizing search engines. We optimize the content on your site so the search engines can understand the value of your web pages and provide links to same for people searching for the topic of your pages. Does that help? You tell me.

OK, enough on that. Let’s move on. How I do SEO is quite simple. I look for key words and phrases (and images) on your pages, then build links to other pages based on those words and phrases. For example, if your site is all about, let’s say, pet care, you might have pages on training, grooming, feeding, or perhaps even pet-sitting or boarding pets. There are five potential targets for new links, and if you have a page that discusses each of those topics, links to those pages would be created for those words and phrases on the home page.

OK, new example: See the phrase above that says, “SEO is quite simple?” I’ve highlighted that phrase and I’ve linked it to another post on this site. When search engines send their spiders to crawl the web, they will find that link and add it to their list of pages that discuss that topic. If I do this same thing in enough places, eventually, my content should rise in the ranking on the Search Engine Results Pages (SERPs). Yes, I just did the same thing for SERPs. By the way, that “spiders” link above takes you to my original experiment on ranking mousehelp at the top of the SERPs.

Maybe you are wondering about how we factor Social Media into all of this? Well, this post is just one example. Now, I’ll go share a link to this post on Facebook (in two places), then it goes to Twitter and then…. This is a subject for another post, another day, perhaps.

8 Tips for Do-It-Yourself SEO

Image source: https://moz.com/beginners-guide-to-seo

Image source: https://moz.com/beginners-guide-to-seo

Searching for Do-It-Yourself SEO Tips?

Here are 8 Tips for Do-It-Yourself SEO – written by someone who will do it for you….

If you have the time and motivation, you may be able to
avoid the cost of hiring an SEO consultant or agency.
Post good content, with appropriate links!

How to do SEO yourself:

  1. Before you jump into Keyword Research, think about your target audience.
    • Consider what phrases someone might put into their search tool when they need your product or service. Example: “Palm Springs Vacation Rentals” should be a good keyword target, if indeed, you offer rental properties in Palm Springs.
    • If you are selling pet supplies in Palm Desert, then it seems logical you should target “Palm Desert pet supplies” as a keyword in your strategy.
    • Remember, people searching for your product or service don’t know your business name, so use what you are selling to create your keyword lists.
  2. How do you think people will search for your product or service?
    • Obviously, we are going to focus our attention on what Google can do for you.
    • There are other search tools out there that can help with your SEO efforts, e.g., Bing and Yahoo.
  3. Consider the layout and navigation of your website. Sensible links get “SEO juice.”
    • A clean, easy to navigate website, with links to pages that are named with Keywords will also help Google to understand what your site is all about.
    • Sensible links means making sure that the link you create lands on a page about that topic. Your website visitors and Google will appreciate this consideration.
  4. Post new articles – on a blog, or update pages on your site, regularly.
    • It cannot be said too often. You have to create content with links back to your site.
    • Updates to your site’s pages are also seen by Google as fresh material, to be sure to re-index your site and keep your pages current. Change is good for SEO.
  5. Use Social Media to build an audience and amplify your message distribution (channels.)
    • “Sharing is caring.” It also puts your links in the hands of many more people.
    • The value of Social Media to your SEO efforts is immeasurable. One good post shared by hundreds or thousands of people can really help with getting attention.
  6. Explore other online sites for opportunities to share e.g. Alignable, Medium, Quora.
    • You can do a search on “guest posting opportunities” too.
    • There are probably dozens of places that make sense for your brand to be seen on websites with like-minded readers. Just one post shared by many will boost your SEO juice.
    • Consider posting well-crafted replies on some of the larger sites, like Huffington Post, Forbes, Fortune, Inc., Entrepreneur, or any other publication in a genre similar to your business.
  7. Explore Google’s resources for SEO best practices.
    • This should go without saying, but Google offers a ton of good advice on how to boost your SEO.
    • Google also owns YouTube, so using Video advertising for your business will truly amplify your reach across a wider audience.
    • Again, search for “how to use video to promote my business” and you’ll find a wealth of information from myriad sources.
  8. Learn as much as you can from online SEO resources, like Moz, Search Engine Land, etc.
    • Obviously, this is not an exhaustive list of SEO resources, so, you are on your own to continue this education process.
    • There are nearly nine million results (at this moment) for a search on: “how can I learn to do SEO” So, there should be no limit to what you can learn, with enough time and motivation.
    • If you like my writing, come on over to moushelp.org, where I’ve documented my journey through learning SEO and applied it directly to this website.

Embedding Tweets

This may be useful, or serve no purpose, depending on your use of Social Media to promote your message, or your business. Below you’ll see an embedded Tweet that came from a post I put on Facebook, with a link back to an article on my personal blog. So, posting this here now, in some ways closes the loop. Perhaps I need a graphic to illustrate this concept?

Recently, my business has seen an increased focus on website and blog creation. I’m pretty sure my blogs would see far less traffic if I did not share my posts on Social Media. If you’d like to have more visitors to your business website, it makes sense to create content that helps people find you. The end result is the KLT value you get by giving prospects the opportunity to see and hear what you are willing to share about your interests. On my personal blog, I talk about anything that moves me (at times, even painful topics) that merely serve my need to continue writing.

Add A Favicon to Your Site

faviconsOK, this is almost fun. You have to know a bit about your platform and how to read and follow technical instructions.

If you are on WordPress, there may be a facility built into your theme. Or, you may want to install a plugin, like the one I’m using on Mousehelp.org – which makes it pretty easy to manage this task. You may also want to simply follow the instructions provided by WordPress, if you are not squeamish about modifying code.

If you are working with the HTML on your website directly, as I do with rouzell.com, you’ll need a bit of code, like this:

<link rel=”shortcut icontype=”image/x-iconhref=”http://rouzell.com/images/favicon.ico” /> – click that link and you’ll see my little icon at the top left of the page.

Of course, if you need any help with getting this done on your site or sites, you are welcome to schedule time with Mousehelp (at Rouzell dot com), and I’ll provide professional guidance!

BR

Windows 10 Settings and Control Panels

My issue was that I could not remove the directory “windows.old” after upgrading to Windows 10.

what is cortanaSo, I asked Cortana and got this:
Delete your previous version of Windows
One month after you upgrade to Windows 10, your previous version of Windows will be automatically deleted from your PC. However, if you need to free up disk space, and you’re confident that your files and settings are where you want them to be in Windows 10, you can safely delete it yourself. Keep in mind that you’ll be deleting your Windows.old folder, which contains files that give you the option to go back to your previous version of Windows.
Deleting your previous version of Windows can’t be undone.
Go to Start, enter Settings in the search box, and then select Settings.
Select System > Storage > This PC and then scroll down the list and select Temporary files.
Under Previous version of Windows, select Delete previous versions and then select Delete.

Help from Microsoft – Was this helpful?

Not just, “yes,” but heck yeah!!!Remove Windows Old

Pointing out the difference between Settings and Control Panels seems obvious to me, now. Because of my experience, I’m prone to taking shortcuts with Windows. So, I was thinking that if I was to open the System (settings), why not just click start and type, “system” in the search field – which I did. Then I chose the System control panel and could find no place there that would allow me to get to “storage.” However, if I type “storage” into the search field, I am presented with “Storage, System settings” as the top result. Choosing that puts me on the path to solving the problem, in accordance with the instructions provided by Microsoft.

Do you need help with getting Windows 10 up and running on your computer? Or, maybe your website needs some sprucing up, or you’ve always wanted to start a blog, but you didn’t know where to begin!

Drop me a line or give me a call and I will help you with anything related to communications and computers.

 

Find Your Voice


Think of your blog as a history preservation project! Imagine your grandchildren wanting to know more about what grandma or grandpa was doing or thinking all those years ago, when the Internet was young. Without even trying, you’ll be providing a useful online legacy for future generations to enjoy!

If my daughter’s boys ever stumble upon rouleywrites.com – they will have the opportunity to read about the movies I’ve seen, the music I like, the opinions I’ve shared, and the interests I’ve shown, through the posts I’ve written there. 

On That Subject Line…

This is one of my favorite expressions from Toastmasters – one of their many taglines, mottoes, whatever you call them – it simply speaks to me!
The same is sometimes said about writing, or writers. As in, “With this new novel, he has really found his voice!”
Here’s hoping you’ll find yours. If any part of this newsletter resonates with you, I’d be pleased to receive your comments, feedback, helpful advice, etc.
Send an email: mousehelp@rouzell.com

History Preservation Project

This image is one of my favorites, purchased many years ago, to aid in promoting a cause. Click the image for details on this story. Here are the basics: I’m planning to create a website we can all use to capture and catalog the stories our elders have to tell. Following the theme of this newsletter, it further illustrates the point made in paragraph one. The challenge is getting younger (read, tech-savvy) people on board, perhaps those seeking a career in journalism, to do the writing. Where we live, in Coachella Valley, there is likely an unlimited source of older people with stories to tell. Now, all we have to do is connect the young writers with the story-tellers, scan a few photos, and sell subscriptions to the site to support the whole thing. We are done!

For more information, click here.
If you’ve been to mousehelp.org, or Palm Desert SEO, you may know I’ve been working diligently to be the local SEO expert in Palm Desert. This work is paying off now, as my quest to rise to the top of Google’s search results, has achieved just that result! You may have to scroll past the paid advertising, as I use purely organic SEO techniques to ensure my place on page one of Google’s Search Results!

cropped-MouseHelp-BC-Front-1-e1414100729709[1]

 

 

 

 

 

 

 

 

 

 

 

 

 

SlideShare from Darren Rowse

It seems we all may need a bit of advice from time to time. Here, then, for your perusal, is some of that, from one of the best. Thanks to Darren Rowse, of ProBlogger, for helping to light the way!

Focus on the positive, be a good example and be willing to take the next step, one post closer to achieving the goal! Thanks for reading. Now I have to learn and post a SlideShare, so I can help my clients with that, too!

Do You Really Need JAVA?

We (the folks at Lockheed) thought we were pretty cool, using “bleeding edge” technology. We quietly mosaic_netscape_09[1]installed the pre-release version of Netscape on most of our computers (which were mostly Macs back then!) Note the description mentions Mosaic, which we also toyed with, along with Gopher, Archie, and other names many people never knew. NCSA in Urbana/Champaign, Illinois, created some of our new toys, running a Cray computer. Remember Cray?

I could spend a good bit of the day delineating the progression of things as the World Wide Web came into being, but I’m here to report on the issue of JAVA and it’s relationship to all of this. JAVA and Netscape are closely related – this I learned by finding the expansion of the acronym, NPAPI. And, if you haven’t had this experience already, eventually, you’ll land on a website that wants to run JAVA and you’ll see you have a problem with a plugin that isn’t running. Do your own research, by searching this phrase, “Chrome Drops Support for NPAPI” – link provided for your convenience.

And, you’ll find articles like this one, detailing the reasons for this change.

Google is phasing out NPAPI because it says that it’s a big cause of “hangs, crashes, security incidents, and code complexity.” The company suggests that developers who were using NPAPI either use Web standards instead…

This article may raise as many questions as it provides answers. Still, it seemed worth mentioning, as I’ve answered the question about JAVA many times and now will have to say, unless you really need it, let’s let it go!

Do you need SEO? What the heck is that, you say? OK, how about getting some help to drive traffic to your website – Palm Desert SEO and build your brand? That we can do at Palm Desert SEO. OK, yes, it’s yet another alternate identity for moushelp AT rouzell.com – but I do like that URL!

SumoMe Email List Building Tool

sumomeFinally, I’m on board with building a list. And, I have chosen SumoMe to help me do this. After years of hearing people say, “The money is in the list”, I’ve decided to go for it. For those of you who like to say, “It’s about time”, yes, I agree.

Go ahead and search: “How to Build an Email List” – with or without the quotes, you’ll have quite a bit to peruse. Heck, there’s even advice from Experian, and I quote:

One of a small business’s best marketing assets is a healthy email list. While proper management and use of your email file will drive revenue immensely, it is often a challenge to create the email list itself.

So, with phrases like, “best marketing assets” and “will drive revenue immensely”, you may have to agree, this is something worth doing. If you agree this may be a challenge for you, call or write!

So, how do we get started? Well, that’s where the big question lies. It depends on what you do, how you do it, and what you plan to share with your subscribers. Yes, it is also driven by which service you use to manage all of this electronic communications traffic.

You may already know some of the big names, like Constant Contact, MailChimp, or Aweber, or maybe even Infusionsoft. They all want to be your provider for email marketing. Each has its features, levels of complexity, and price. How to make that choice is beyond the scope of this article.

I’ve used three of the four (excluding Infusionsoft) in the past and in the present. Currently, I’m focused on MailChimp, for simplicity’s sake.

When I found SumoMe (by way of a successful Real Estate flipping website in San Antonio, where I did some SEO work), it was a pretty easy sale. Instructions on their website are very straightforward (if you know how to manage your website’s content) and it took about five minutes to install and configure the app. Of course, for me, that’s five minutes times a handful of sites, so I spent the first 20 minutes just dropping code into place. Today, I finally delved into some of the advanced features and other cool things you can do with this tool. It all comes down to one goal, which is to get somebody to give up an email address, so you can send them your stuff. For me, that’s going to be a newsletter, with snippets from my blog articles.

In the interest of brevity, I’m going to wrap this up here. But, you know you can always get in touch with me, if you need more help with email campaigns, newsletters, or a cool tool like SumoMe, to help you get more subscribers and build that list!