A Big Fan of Expressions

Mousehelp at Rouzell may soon become Mousehelp Communications

Why the change? It’s a simple and very complex answer. Let’s just say that Mousehelp does so much more than computer support. Communications is so much more.

Searching for the expression about a shoemaker’s children, I found details on several sources. Since I suffer this malady (or some of my websites do), I thought to mention it and perhaps ask other website makers how they manage to maintain their own sites while working on client sites.

As goes the expression, my websites need “new shoes.” This one (Rouzell.net) should be my first target, but it may be relegated to the archives soon. Most likely, Rouzell will fade away and simply be replaced by Mousehelp.

Having run rouzell.net through a speed test, I’ve found it scores well below the majority of sites and one speed test ranks it with a solid “D” for Performance grade. Sheesh!

On the upside, my Mousehelp Web Design is faster than 99% of the sites tested by this service.

Two Ways to Claim Your Page on Nextdoor

 

Assuming you are already on Nextdoor and you have connected with your neighborhood, what can you now do to attract clients or customers to your business? As is so often the case, the answer is, “it depends.”

If you need assistance with creating your account and claiming your page on Nextdoor, one call or message to Mousehelp.com will get you the help you need. Brian Rouley at Mousehelp will provide “Compassionate Care for People with Computers” – anything you need from network connections, to printer installations, to how-to instruction, and even writing for your blog or website. Mousehelp.com is your electronic communications support expert. In a world full of noise, get the clarity you need, with Mousehelp Communications Training from mousehelp.com.

It seems if you’ve been recommended, you are more likely to be found when people search Nextdoor. The process of claiming your page allows you to enhance the information people get about you and your business on the Nextdoor website.

For now, here are two ways to “Claim Your Page” on Nextdoor.
Feel free to send feedback on your experience to Mousehelp at Rouzell dot com.
And, if you need the services of a handyman or a business and life coach, you can look up Ken Day or Dr. Simone on DNP.

Note: In the Business page version, I am connected via remote access to Dr. Simone’s computer.
You will only hear my side of the conversation.

 

Demo of a SlideShow on a Mobile Phone

If you had to demonstrate how a slideshow looks on a smartphone to someone who does not have a smartphone, how would you do it?
I’m sure I have another way to do this, but this is what came to mind first, so, here it is!

NextDoor or Alignable?

Which is best, which do you like best?

Here we will discuss the value and benefit of each to your business. At first blush, I’m guessing that Nextdoor will benefit service providers focused on homeowners and Alignable will be better for businesses who provide B2B services. I’ll be making a list and checking it twice, guessing that both networks turn out to be nice!

How Mousehelp at Rouzell Does SEO

Image source: http://www.azquotes.com/quote/1364409

Where does one begin with applying SEO techniques? Is SEO a noun, a verb, a person? I’ve heard the term used in so many ways!

What it is is an acronym, which stands for Search Engine Optimization (SEO). Even that expansion does little to enhance one’s understanding. We are NOT optimizing search engines. We optimize the content on your site so the search engines can understand the value of your web pages and provide links to same for people searching for the topic of your pages. Does that help? You tell me.

OK, enough on that. Let’s move on. How I do SEO is quite simple. I look for key words and phrases (and images) on your pages, then build links to other pages based on those words and phrases. For example, if your site is all about, let’s say, pet care, you might have pages on training, grooming, feeding, or perhaps even pet-sitting or boarding pets. There are five potential targets for new links, and if you have a page that discusses each of those topics, links to those pages would be created for those words and phrases on the home page.

OK, new example: See the phrase above that says, “SEO is quite simple?” I’ve highlighted that phrase and I’ve linked it to another post on this site. When search engines send their spiders to crawl the web, they will find that link and add it to their list of pages that discuss that topic. If I do this same thing in enough places, eventually, my content should rise in the ranking on the Search Engine Results Pages (SERPs). Yes, I just did the same thing for SERPs. By the way, that “spiders” link above takes you to my original experiment on ranking mousehelp at the top of the SERPs.

Maybe you are wondering about how we factor Social Media into all of this? Well, this post is just one example. Now, I’ll go share a link to this post on Facebook (in two places), then it goes to Twitter and then…. This is a subject for another post, another day, perhaps.

Five Favorite Google Chrome Extensions

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Let’s just look at them, left to right, shall we? My Chrome browser has over 40 of these added to it, so I’m just going to discuss those I use most often. You can get extensions that do all kinds of cool things – a couple I haven’t covered here include the ability to record a webinar and another that allows you to capture all images from a website. Handy stuff to have available at the push of a button, would you agree?

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Print Friendly & PDF

That first one is Print Friendly & PDF. I use that to remove the noise from articles where I just want the text. It allows you to download a PDF file that satisfies a minimalist approach. As the name implies, it can also save you some ink or toner and page count on your printer.

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ColorZilla

ColorZilla

Next is ColorZilla and that little eyedropper allows you to take a sample of a color from any webpage. It copies the hex code to your clipboard, so you can use it to color whatever it is you are working on, like backgrounds, fonts, etc. It’s extremely useful when you are trying to match color schemes to colors in images.

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MightText

MightyText – click the image to see the web page. If you are like me, you may struggle a bit to get exactly the text you want into your little smartphone SMS window. With MightText, I’m using my PC to send text, images, website links, whatever…. It is, as the name suggests, one mighty little plugin!

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HubSpot Sales email tracking

The best feature of this plugin from HubSpot is the instant notification you get when someone opens your email message. Now you know they are probably available and you can follow up with a phone call. Of course, some email platforms allow you to turn on notification, but there’s no guarantee you’ll receive that message. So far, this little tool has been very helpful by allowing me to track email messages sent to clients.

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Grammarly

That little green circle with the arrow in it is Grammarly and I’m using the free version. It pops up a message as soon as you misspell anything. This is very handy for me, as I like to think I’m as clear as possible with every word of every sentence. It also checks your punctuation and syntax, so if I add a comma or don’t finish a question with a question mark, it questions the intent of my content!

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Back to the home page.

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8 Tips for Do-It-Yourself SEO

Image source: https://moz.com/beginners-guide-to-seo

Image source: https://moz.com/beginners-guide-to-seo

Searching for Do-It-Yourself SEO Tips?

Here are 8 Tips for Do-It-Yourself SEO – written by someone who will do it for you….

If you have the time and motivation, you may be able to
avoid the cost of hiring an SEO consultant or agency.
Post good content, with appropriate links!

How to do SEO yourself:

  1. Before you jump into Keyword Research, think about your target audience.
    • Consider what phrases someone might put into their search tool when they need your product or service. Example: “Palm Springs Vacation Rentals” should be a good keyword target, if indeed, you offer rental properties in Palm Springs.
    • If you are selling pet supplies in Palm Desert, then it seems logical you should target “Palm Desert pet supplies” as a keyword in your strategy.
    • Remember, people searching for your product or service don’t know your business name, so use what you are selling to create your keyword lists.
  2. How do you think people will search for your product or service?
    • Obviously, we are going to focus our attention on what Google can do for you.
    • There are other search tools out there that can help with your SEO efforts, e.g., Bing and Yahoo.
  3. Consider the layout and navigation of your website. Sensible links get “SEO juice.”
    • A clean, easy to navigate website, with links to pages that are named with Keywords will also help Google to understand what your site is all about.
    • Sensible links means making sure that the link you create lands on a page about that topic. Your website visitors and Google will appreciate this consideration.
  4. Post new articles – on a blog, or update pages on your site, regularly.
    • It cannot be said too often. You have to create content with links back to your site.
    • Updates to your site’s pages are also seen by Google as fresh material, to be sure to re-index your site and keep your pages current. Change is good for SEO.
  5. Use Social Media to build an audience and amplify your message distribution (channels.)
    • “Sharing is caring.” It also puts your links in the hands of many more people.
    • The value of Social Media to your SEO efforts is immeasurable. One good post shared by hundreds or thousands of people can really help with getting attention.
  6. Explore other online sites for opportunities to share e.g. Alignable, Medium, Quora.
    • You can do a search on “guest posting opportunities” too.
    • There are probably dozens of places that make sense for your brand to be seen on websites with like-minded readers. Just one post shared by many will boost your SEO juice.
    • Consider posting well-crafted replies on some of the larger sites, like Huffington Post, Forbes, Fortune, Inc., Entrepreneur, or any other publication in a genre similar to your business.
  7. Explore Google’s resources for SEO best practices.
    • This should go without saying, but Google offers a ton of good advice on how to boost your SEO.
    • Google also owns YouTube, so using Video advertising for your business will truly amplify your reach across a wider audience.
    • Again, search for “how to use video to promote my business” and you’ll find a wealth of information from myriad sources.
  8. Learn as much as you can from online SEO resources, like Moz, Search Engine Land, etc.
    • Obviously, this is not an exhaustive list of SEO resources, so, you are on your own to continue this education process.
    • There are nearly nine million results (at this moment) for a search on: “how can I learn to do SEO” So, there should be no limit to what you can learn, with enough time and motivation.
    • If you like my writing, come on over to moushelp.org, where I’ve documented my journey through learning SEO and applied it directly to this website.

Avoiding Blocking Change – Windows 10

Yes, the title of this blog post is not well formed, as it matches the opinion of this author. There are two sides to this argument and I’m sure I won’t have time to properly cover both sides. So, you’ll have to take the information you have, do your own research, mix it with what you find in this post, bake it in an oven, and see what comes out in the end! It’s a recipe for who knows?

A better title? Learn to love the nebulous nature of Microsoft messiness. Or, don’t.

I’ve heard of a handful of unhappy incidents, where Windows 10 has upgraded, even after the PC user repeatedly said, “No, thank you.” to the constant nag from Microsoft. So, for the purpose of getting this information out there (and I’m so late with this task, as it’s coming up on a year since Windows 10 was released), I offer this:
You can block the upgrade, using this tool.gwx control

Here is a very quick video on how to download, install, and run this control panel.

Here, we begin with this side of the argument, for blocking Windows 10 upgrades. The “Ultimate Outsider” is where you’ll find a handy tool that allows you to manage Windows Updates. Read carefully and enjoy! And, if you have time, here is nearly 18 minutes of a nerd discussing Microsoft’s “intention to get Windows 10 on your box…”

You may find it interesting that people have been writing about this for just over a year, now. Click the image to the right, for more information. Dedoimedo includes some vulgarity, perhaps matching some users’ feelings about Microsoft’s aggression.gwx rant

I’ve been firmly standing on the other side of this debate, testing early versions, eagerly awaiting the new features, then installing it immediately after the launch, suffering through the bleeding edge technology wave (sacrificing myself for the good of my people….) and finally, installing Windows 10 on almost every PC I use. I’m still working on a post to call out and illustrate those features.

I’ll be writing more about this later. The bad news is, it is often not an easy path to back out of this upgrade. The opposite of news is, please be sure you have a good backup of your data, do it now!

About Blogging

SnowshoeSiamese1280

Lucy Ann – A Snowshoe Siamese

Somewhere in my zeal for blogging, I realized I had created a tangled web. I even posted an article about the many blogs I had been working on in a post about my blogs. Are you still here?

OK, thank you for your patience.

Why the cat photo? Because people love animals…. This photo is way more interesting than an image to illustrate blogging!

After a brief review of that first article, I now see that even some of my original blogs have morphed into something more focused on the hidden agenda of blogging; content for SEO.

Yes, I’m coming clean here. Your blogs are more than just a way of showing your clients what you know about what you write. Blogs are more than an easy way to let people get to know you, how you think and feel, and what’s on your mind, day to day. Your blogs are the content we can exploit to help you be found by people searching for your product, service, or subject matter.

Check that last phrase, please. Subject matter is what people are searching for on Google. The results could be links to your website, where you will sell your product or service. That’s SEO in a nutshell.

Join in the fun. Start a blog, or add another article to one of yours. Even if you don’t have anything to sell, I’m confident you have something to say. Writing is good for you. An engaged brain will likely support a life that is, “Healthy, wealthy and wise.”

Need help getting started? Search for “Palm Desert SEO Expert” – or take the easy path and click this link. Where you see, “Rouzell,” or “Mousehelp,” or “palmdesertseo.com,” that’s my content, optimized, so you’ll find me. I can have your new blog up and running in under two hours. After that, you must write.

One More, For Fun

Here’s another embedded Tweet, for your reading pleasure.

Use it or lose it, applies to muscles and brains!