JetPack Sharing

Let’s see how this goes. I’ve used ITTT for sharing, let’s see how JetPack does it.

This post should show up on Fb, Tw, and Google+ – have a look.

Five Favorite Google Chrome Extensions

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Let’s just look at them, left to right, shall we? My Chrome browser has over 40 of these added to it, so I’m just going to discuss those I use most often. You can get extensions that do all kinds of cool things – a couple I haven’t covered here include the ability to record a webinar and another that allows you to capture all images from a website. Handy stuff to have available at the push of a button, would you agree?

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Print Friendly & PDF

That first one is Print Friendly & PDF. I use that to remove the noise from articles where I just want the text. It allows you to download a PDF file that satisfies a minimalist approach. As the name implies, it can also save you some ink or toner and page count on your printer.

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ColorZilla

ColorZilla

Next is ColorZilla and that little eyedropper allows you to take a sample of a color from any webpage. It copies the hex code to your clipboard, so you can use it to color whatever it is you are working on, like backgrounds, fonts, etc. It’s extremely useful when you are trying to match color schemes to colors in images.

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MightText

MightyText – click the image to see the web page. If you are like me, you may struggle a bit to get exactly the text you want into your little smartphone SMS window. With MightText, I’m using my PC to send text, images, website links, whatever…. It is, as the name suggests, one mighty little plugin!

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HubSpot Sales email tracking

The best feature of this plugin from HubSpot is the instant notification you get when someone opens your email message. Now you know they are probably available and you can follow up with a phone call. Of course, some email platforms allow you to turn on notification, but there’s no guarantee you’ll receive that message. So far, this little tool has been very helpful by allowing me to track email messages sent to clients.

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Grammarly

That little green circle with the arrow in it is Grammarly and I’m using the free version. It pops up a message as soon as you misspell anything. This is very handy for me, as I like to think I’m as clear as possible with every word of every sentence. It also checks your punctuation and syntax, so if I add a comma or don’t finish a question with a question mark, it questions the intent of my content!

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Back to the home page.

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8 Tips for Do-It-Yourself SEO

Image source: https://moz.com/beginners-guide-to-seo

Image source: https://moz.com/beginners-guide-to-seo

Searching for Do-It-Yourself SEO Tips?

Here are 8 Tips for Do-It-Yourself SEO – written by someone who will do it for you….

If you have the time and motivation, you may be able to
avoid the cost of hiring an SEO consultant or agency.
Post good content, with appropriate links!

How to do SEO yourself:

  1. Before you jump into Keyword Research, think about your target audience.
    • Consider what phrases someone might put into their search tool when they need your product or service. Example: “Palm Springs Vacation Rentals” should be a good keyword target, if indeed, you offer rental properties in Palm Springs.
    • If you are selling pet supplies in Palm Desert, then it seems logical you should target “Palm Desert pet supplies” as a keyword in your strategy.
    • Remember, people searching for your product or service don’t know your business name, so use what you are selling to create your keyword lists.
  2. How do you think people will search for your product or service?
    • Obviously, we are going to focus our attention on what Google can do for you.
    • There are other search tools out there that can help with your SEO efforts, e.g., Bing and Yahoo.
  3. Consider the layout and navigation of your website. Sensible links get “SEO juice.”
    • A clean, easy to navigate website, with links to pages that are named with Keywords will also help Google to understand what your site is all about.
    • Sensible links means making sure that the link you create lands on a page about that topic. Your website visitors and Google will appreciate this consideration.
  4. Post new articles – on a blog, or update pages on your site, regularly.
    • It cannot be said too often. You have to create content with links back to your site.
    • Updates to your site’s pages are also seen by Google as fresh material, to be sure to re-index your site and keep your pages current. Change is good for SEO.
  5. Use Social Media to build an audience and amplify your message distribution (channels.)
    • “Sharing is caring.” It also puts your links in the hands of many more people.
    • The value of Social Media to your SEO efforts is immeasurable. One good post shared by hundreds or thousands of people can really help with getting attention.
  6. Explore other online sites for opportunities to share e.g. Alignable, Medium, Quora.
    • You can do a search on “guest posting opportunities” too.
    • There are probably dozens of places that make sense for your brand to be seen on websites with like-minded readers. Just one post shared by many will boost your SEO juice.
    • Consider posting well-crafted replies on some of the larger sites, like Huffington Post, Forbes, Fortune, Inc., Entrepreneur, or any other publication in a genre similar to your business.
  7. Explore Google’s resources for SEO best practices.
    • This should go without saying, but Google offers a ton of good advice on how to boost your SEO.
    • Google also owns YouTube, so using Video advertising for your business will truly amplify your reach across a wider audience.
    • Again, search for “how to use video to promote my business” and you’ll find a wealth of information from myriad sources.
  8. Learn as much as you can from online SEO resources, like Moz, Search Engine Land, etc.
    • Obviously, this is not an exhaustive list of SEO resources, so, you are on your own to continue this education process.
    • There are nearly nine million results (at this moment) for a search on: “how can I learn to do SEO” So, there should be no limit to what you can learn, with enough time and motivation.
    • If you like my writing, come on over to moushelp.org, where I’ve documented my journey through learning SEO and applied it directly to this website.

TFA (Two-Factor Authentication) a.k.a., 2FA

google-2fa

Something I mentioned in answer to a question about hacked websites and hacked Gmail this morning, while I thought it relatively new, has (now that I think about it….) been around for many years! By that, I mean decades. Way back when, before the Internet was known to so many people, we had really cool two-factor authentication services up and running at Lockheed Missiles and Space Company, in Sunnyvale, CA.240px-lockheed-logo_winnie-mae

So, enough with the history, already….

Today, you can find many purveyors of this security feature. Below, I’ve included links to two articles on Google’s offering and two articles on Apple’s versions. Enjoy!

LifeHacker’s Article on TFA

Another LifeHacker Article on TFA

Two-factor authentication for Apple ID

And, one more, from Apple….

Security How-To: Enable two-factor authentication on iOS 9 and OS X El Capitan

About Blogging

SnowshoeSiamese1280

Lucy Ann – A Snowshoe Siamese

Somewhere in my zeal for blogging, I realized I had created a tangled web. I even posted an article about the many blogs I had been working on in a post about my blogs. Are you still here?

OK, thank you for your patience.

Why the cat photo? Because people love animals…. This photo is way more interesting than an image to illustrate blogging!

After a brief review of that first article, I now see that even some of my original blogs have morphed into something more focused on the hidden agenda of blogging; content for SEO.

Yes, I’m coming clean here. Your blogs are more than just a way of showing your clients what you know about what you write. Blogs are more than an easy way to let people get to know you, how you think and feel, and what’s on your mind, day to day. Your blogs are the content we can exploit to help you be found by people searching for your product, service, or subject matter.

Check that last phrase, please. Subject matter is what people are searching for on Google. The results could be links to your website, where you will sell your product or service. That’s SEO in a nutshell.

Join in the fun. Start a blog, or add another article to one of yours. Even if you don’t have anything to sell, I’m confident you have something to say. Writing is good for you. An engaged brain will likely support a life that is, “Healthy, wealthy and wise.”

Need help getting started? Search for “Palm Desert SEO Expert” – or take the easy path and click this link. Where you see, “Rouzell,” or “Mousehelp,” or “palmdesertseo.com,” that’s my content, optimized, so you’ll find me. I can have your new blog up and running in under two hours. After that, you must write.

Five Minutes of Writing for DNP

DNP brochure cover

I’ve started the stopwatch and will stop typing at five minutes, so I can add a couple of images to this post. Then, I’ll use HootSuite to push this post out to two Facebook pages, Twitter and Google+, along with another WordPress site I maintain for reasons I’ll explain to the group.

The point of this exercise is to dispel the notion that Social Media takes “too much time!” Sure, you can spend hours scrolling through every post on Facebook, or perusing every Tweet on Twitter. That is up to you, however, as to how you behave as a consumer of Social Media offerings. What is important here is to show that in less than ten minutes, I can produce one post and have it show up in five more places on the web.

What do you think that does for visibility and SEO? OK, my stopwatch is at 4:54 now….

Time’s up! Pencils down.

So, now that I’ve pasted the text and added an image, we are at eight minutes….
From here, we go out to HootSuite to select the SM networks and ship it!

OK, it took about 15 minutes to go from typing the title of this post, to the finished product being posted via HootSuite.
Images added after the fact:

Dashboard HootSuite my social networks

Google Chrome is ending support for FITB

FITB (Fill In The Blank) – Google Chrome is ending support for NPAPI – this includes JAVA and Adobe Flash Player?Adobe Flash Player soon gone in Google Chrome

Recently, I wrote an article detailing the end of support for JAVA in Google Chrome.
http://www.rouzell.net/2015/05/04/do-you-need-java/

Now, I see Google Chrome is reporting that soon Adobe Flash Player (plugin) will be unsupported.  Adobe Flash Player crashes in Google Chrome
As often as I see Chrome reporting Flash has crashed, I’m almost happy with this development. However, I’m going to have to find some other method for playing the video content on my websites! So, I grow.

Do You Really Need JAVA?

We (the folks at Lockheed) thought we were pretty cool, using “bleeding edge” technology. We quietly mosaic_netscape_09[1]installed the pre-release version of Netscape on most of our computers (which were mostly Macs back then!) Note the description mentions Mosaic, which we also toyed with, along with Gopher, Archie, and other names many people never knew. NCSA in Urbana/Champaign, Illinois, created some of our new toys, running a Cray computer. Remember Cray?

I could spend a good bit of the day delineating the progression of things as the World Wide Web came into being, but I’m here to report on the issue of JAVA and it’s relationship to all of this. JAVA and Netscape are closely related – this I learned by finding the expansion of the acronym, NPAPI. And, if you haven’t had this experience already, eventually, you’ll land on a website that wants to run JAVA and you’ll see you have a problem with a plugin that isn’t running. Do your own research, by searching this phrase, “Chrome Drops Support for NPAPI” – link provided for your convenience.

And, you’ll find articles like this one, detailing the reasons for this change.

Google is phasing out NPAPI because it says that it’s a big cause of “hangs, crashes, security incidents, and code complexity.” The company suggests that developers who were using NPAPI either use Web standards instead…

This article may raise as many questions as it provides answers. Still, it seemed worth mentioning, as I’ve answered the question about JAVA many times and now will have to say, unless you really need it, let’s let it go!

Do you need SEO? What the heck is that, you say? OK, how about getting some help to drive traffic to your website – Palm Desert SEO and build your brand? That we can do at Palm Desert SEO. OK, yes, it’s yet another alternate identity for moushelp AT rouzell.com – but I do like that URL!

Being Mobile Friendly Pays Off

“Being friendly pays off”, is the last phrase in this article. It’s always interesting to read well-written articles by astute consultants who work in the field of search marketing. This guy hits it out of the park with his penultimate and final paragraphs. You have to write for people, give them the information they seek, and make it available to them on their mobile devices.

From the moment I heard the term, responsive, mobile-friendly sites became a new paradigm for me. Fortunate we are that there are so many ways to achieve this simple goal. WordPress themes make it easy. Bootstrap makes it easy. Need I go on?

Google makes changes. Some people cringe. People who still practice “the dead art of” SEO shudder. Not me – I’ve been mobile-friendly for some time now. And, I do spend some time checking in with Google’s webmaster tools, to make sure my sites conform with Google’s guidelines for what serves their search engines well. That’s right, I often do take a look at what’s new with Google and I follow some key people who will tell me exactly what I need to know to keep up with those changes. This is as easy as following instructions.

It may be too late to say, “before I sound like I am pontificating here…” but, seriously, if I want people to believe in my skills as a provider of SEO, then I had better rank pretty well in search results for terms like: “Palm Desert SEO Expert” or “Coachella Valley SEO Expert” – go ahead, click the links. I could have had you land on my page, but I linked to the results, instead. As long as I dominate search results for those terms, I can confidently say, I’m your local SEO expert.
MouseHelpSEO_Banner

Your Sig File Says So Much

signature
You’ve read the title to this blog post and now you are thinking:

  • My sig file is perfect – it says just what it should say about me.

  • My sig file is just fine – it says all my company will let me say.

  • My sig file is OK – it has all of the info I think you need.

  • Sig file? We don’t need no stinkin’ sig files!

  • Sig file? What the heck are you smoking?

  • Sig file? I should have a sig file?

OK, let me spell it out for you. “Sig file” is an old, old term, from way back when we used a separate file for this purpose. Today, it’s just called a signature – simple stuff, right? If you want to know how to create a signature for your email, click this link to my YouTube channel, where you’ll find videos demonstrating this feature on a few email platforms.

This article is in response to a message I received from my Jean’s Growth Gems Memo email subscription. In her message, she laments the fact that a colleague she hadn’t spoken to for some time did not include his phone number at the end of his message. Don’t let this happen to your email recipients!

Do you like being contacted by others? Do you make it easy or hard for people to get in touch with you? For example, do you have a signature line on your emails that provides your name, phone number, email, etc., or do you just have your name? It seems obvious, but a lot of people do not have their contact information on their emails. I wanted to connect with a colleague that I haven’t spoken to in over 6 months. I couldn’t find his phone number. I went to his email and you know what there was…his name. No way to reach him by phone. How I wished that he had included his phone number in his email signature line.
– Jean Oursler of http://www.thebusinessgrowthco.com/

Your sig file, or your “Signature,” as it’s called in Gmail and elsewhere these days, is whatever you’ve decided to include at the end of your email messages. This is often a personal choice, or it may be something that is mandated and tightly controlled by your company’s policies. If you do have the luxury of a choice about this valuable bit of information, I have some suggestions for you.

  • First suggestion: Don’t go without one!
  • Second suggestion: Provide, at a minimum, your name and phone number. We already have your email address, although, it would be nice if you put it here for easy copy and paste access.
  • Third: If you have a website and like the idea that someone might land on your site, by all means, include a URL. If you want to get fancy about this and add an image or a hyper-linked image, oh, please, please do! Fancy is better.
  • Fourth: If you choose to provide no information in your signature block, I may still call, but it will be after cursing a bit about having to go look up your contact information (if I have it.)

Here are some signature samples:

One is from my Outlook email client, one from my Google email, and one from one of my business associates:

I’ve left this at full size, so you can really see what it says.
Since I’m the webmaster for ACT I and for DNP, they are prominently featured in my email messages, in the sig file.MySigFile625

Here’s how it looks in Gmail:

MySigFileGoogle

And, here is one from Dominique Fruchtman, of Desert Cow Computers. She uses a cool tool to provide the presentation of the framing and the button links in her signature file. To learn more about this, you can go to myesig.com for more information,
or contact Dom directly, for her help.

DomSigFile625