A Big Fan of Expressions

Mousehelp at Rouzell may soon become Mousehelp Communications

Why the change? It’s a simple and very complex answer. Let’s just say that Mousehelp does so much more than computer support. Communications is so much more.

Searching for the expression about a shoemaker’s children, I found details on several sources. Since I suffer this malady (or some of my websites do), I thought to mention it and perhaps ask other website makers how they manage to maintain their own sites while working on client sites.

As goes the expression, my websites need “new shoes.” This one (Rouzell.net) should be my first target, but it may be relegated to the archives soon. Most likely, Rouzell will fade away and simply be replaced by Mousehelp.

Having run rouzell.net through a speed test, I’ve found it scores well below the majority of sites and one speed test ranks it with a solid “D” for Performance grade. Sheesh!

On the upside, my Mousehelp Web Design is faster than 99% of the sites tested by this service.

How Mousehelp at Rouzell Does SEO

Image source: http://www.azquotes.com/quote/1364409

Where does one begin with applying SEO techniques? Is SEO a noun, a verb, a person? I’ve heard the term used in so many ways!

What it is is an acronym, which stands for Search Engine Optimization (SEO). Even that expansion does little to enhance one’s understanding. We are NOT optimizing search engines. We optimize the content on your site so the search engines can understand the value of your web pages and provide links to same for people searching for the topic of your pages. Does that help? You tell me.

OK, enough on that. Let’s move on. How I do SEO is quite simple. I look for key words and phrases (and images) on your pages, then build links to other pages based on those words and phrases. For example, if your site is all about, let’s say, pet care, you might have pages on training, grooming, feeding, or perhaps even pet-sitting or boarding pets. There are five potential targets for new links, and if you have a page that discusses each of those topics, links to those pages would be created for those words and phrases on the home page.

OK, new example: See the phrase above that says, “SEO is quite simple?” I’ve highlighted that phrase and I’ve linked it to another post on this site. When search engines send their spiders to crawl the web, they will find that link and add it to their list of pages that discuss that topic. If I do this same thing in enough places, eventually, my content should rise in the ranking on the Search Engine Results Pages (SERPs). Yes, I just did the same thing for SERPs. By the way, that “spiders” link above takes you to my original experiment on ranking mousehelp at the top of the SERPs.

Maybe you are wondering about how we factor Social Media into all of this? Well, this post is just one example. Now, I’ll go share a link to this post on Facebook (in two places), then it goes to Twitter and then…. This is a subject for another post, another day, perhaps.

8 Tips for Do-It-Yourself SEO

Image source: https://moz.com/beginners-guide-to-seo

Image source: https://moz.com/beginners-guide-to-seo

Searching for Do-It-Yourself SEO Tips?

Here are 8 Tips for Do-It-Yourself SEO – written by someone who will do it for you….

If you have the time and motivation, you may be able to
avoid the cost of hiring an SEO consultant or agency.
Post good content, with appropriate links!

How to do SEO yourself:

  1. Before you jump into Keyword Research, think about your target audience.
    • Consider what phrases someone might put into their search tool when they need your product or service. Example: “Palm Springs Vacation Rentals” should be a good keyword target, if indeed, you offer rental properties in Palm Springs.
    • If you are selling pet supplies in Palm Desert, then it seems logical you should target “Palm Desert pet supplies” as a keyword in your strategy.
    • Remember, people searching for your product or service don’t know your business name, so use what you are selling to create your keyword lists.
  2. How do you think people will search for your product or service?
    • Obviously, we are going to focus our attention on what Google can do for you.
    • There are other search tools out there that can help with your SEO efforts, e.g., Bing and Yahoo.
  3. Consider the layout and navigation of your website. Sensible links get “SEO juice.”
    • A clean, easy to navigate website, with links to pages that are named with Keywords will also help Google to understand what your site is all about.
    • Sensible links means making sure that the link you create lands on a page about that topic. Your website visitors and Google will appreciate this consideration.
  4. Post new articles – on a blog, or update pages on your site, regularly.
    • It cannot be said too often. You have to create content with links back to your site.
    • Updates to your site’s pages are also seen by Google as fresh material, to be sure to re-index your site and keep your pages current. Change is good for SEO.
  5. Use Social Media to build an audience and amplify your message distribution (channels.)
    • “Sharing is caring.” It also puts your links in the hands of many more people.
    • The value of Social Media to your SEO efforts is immeasurable. One good post shared by hundreds or thousands of people can really help with getting attention.
  6. Explore other online sites for opportunities to share e.g. Alignable, Medium, Quora.
    • You can do a search on “guest posting opportunities” too.
    • There are probably dozens of places that make sense for your brand to be seen on websites with like-minded readers. Just one post shared by many will boost your SEO juice.
    • Consider posting well-crafted replies on some of the larger sites, like Huffington Post, Forbes, Fortune, Inc., Entrepreneur, or any other publication in a genre similar to your business.
  7. Explore Google’s resources for SEO best practices.
    • This should go without saying, but Google offers a ton of good advice on how to boost your SEO.
    • Google also owns YouTube, so using Video advertising for your business will truly amplify your reach across a wider audience.
    • Again, search for “how to use video to promote my business” and you’ll find a wealth of information from myriad sources.
  8. Learn as much as you can from online SEO resources, like Moz, Search Engine Land, etc.
    • Obviously, this is not an exhaustive list of SEO resources, so, you are on your own to continue this education process.
    • There are nearly nine million results (at this moment) for a search on: “how can I learn to do SEO” So, there should be no limit to what you can learn, with enough time and motivation.
    • If you like my writing, come on over to moushelp.org, where I’ve documented my journey through learning SEO and applied it directly to this website.

Projects In Progress

Paul Associates logo (1)SEO for a printing company.

Website for an insurance company.

Multimedia project for an art collector.

How do you begin to tell someone how to be found, how to make a splash on the web,
or how interesting an art collection could be on a website with a slide show?

 

About Blogging

SnowshoeSiamese1280

Lucy Ann – A Snowshoe Siamese

Somewhere in my zeal for blogging, I realized I had created a tangled web. I even posted an article about the many blogs I had been working on in a post about my blogs. Are you still here?

OK, thank you for your patience.

Why the cat photo? Because people love animals…. This photo is way more interesting than an image to illustrate blogging!

After a brief review of that first article, I now see that even some of my original blogs have morphed into something more focused on the hidden agenda of blogging; content for SEO.

Yes, I’m coming clean here. Your blogs are more than just a way of showing your clients what you know about what you write. Blogs are more than an easy way to let people get to know you, how you think and feel, and what’s on your mind, day to day. Your blogs are the content we can exploit to help you be found by people searching for your product, service, or subject matter.

Check that last phrase, please. Subject matter is what people are searching for on Google. The results could be links to your website, where you will sell your product or service. That’s SEO in a nutshell.

Join in the fun. Start a blog, or add another article to one of yours. Even if you don’t have anything to sell, I’m confident you have something to say. Writing is good for you. An engaged brain will likely support a life that is, “Healthy, wealthy and wise.”

Need help getting started? Search for “Palm Desert SEO Expert” – or take the easy path and click this link. Where you see, “Rouzell,” or “Mousehelp,” or “palmdesertseo.com,” that’s my content, optimized, so you’ll find me. I can have your new blog up and running in under two hours. After that, you must write.

More Websites by Mousehelp at Rouzell

wildapricotAlmost all of my sites are on WordPress.
I probably have dozens that I’ve created and/or maintain on WP.
I suppose I should create a full list for your perusal….

This is my latest creation – http://dev.brianrouley.com/
This one has shouts out to a couple of business partners, Greg Kain and Noah Yaghoubian.

Also, I have a penchant for trying out other site builders.
So, I have sites on SquareSpace – http://www.rouleywrites.com/
Weebly – http://mousehelp.weebly.com/
Wix – http://rouzell.wix.com/home-shows-rouzell
WildApricot – http://rei39.wildapricot.org/
And, I manage a site using a very old version of GoDaddy’s Website builder – http://lincolnclubcv.com/
My original site, Rouzell.com is built with plain old HTML and CSS.
So, you can see I’ve been around a while and I can work with almost any platform.

Recently, I stumbled upon this: https://www.phpfox.com/

It’s pretty cool!

Is “Free” Really Worth It?

Screenshot_DNP_on_SmartPhoneThis weekend, I’m going to craft an email message to send to my desert networking professionals. With that message, I am going to offer some of my time, “for free” – not that I have free time…. What I would like to do is interview anyone who is interested and write an article that I will post on my blog. This article (if I do it right) will have plenty of opportunities for links back to the affected business website.

I’m not clear on the benefit to me for providing this service, but I’m hoping to understand that at some point. Clearly, the original goal here is to see if anyone will actually accept this offer of free service. Perhaps something that is offered at no cost is also perceived to be of no value.

I’ll keep you posted on the results of this experiment. You will, of course, have to come back to my blog, my Facebook page, or follow me on Twitter, or any of the other places I’ll post about this, to keep up with progress. Maybe that is one of the few benefits I will receive by doing this here.

Five Minutes of Writing for DNP

DNP brochure cover

I’ve started the stopwatch and will stop typing at five minutes, so I can add a couple of images to this post. Then, I’ll use HootSuite to push this post out to two Facebook pages, Twitter and Google+, along with another WordPress site I maintain for reasons I’ll explain to the group.

The point of this exercise is to dispel the notion that Social Media takes “too much time!” Sure, you can spend hours scrolling through every post on Facebook, or perusing every Tweet on Twitter. That is up to you, however, as to how you behave as a consumer of Social Media offerings. What is important here is to show that in less than ten minutes, I can produce one post and have it show up in five more places on the web.

What do you think that does for visibility and SEO? OK, my stopwatch is at 4:54 now….

Time’s up! Pencils down.

So, now that I’ve pasted the text and added an image, we are at eight minutes….
From here, we go out to HootSuite to select the SM networks and ship it!

OK, it took about 15 minutes to go from typing the title of this post, to the finished product being posted via HootSuite.
Images added after the fact:

Dashboard HootSuite my social networks

Friendly SEO Strategy

MouseHelpSEO_Banner

On the cost of SEO

​Hi, Steve – that’s a great question and I hope you find an easy answer. As an SEO service provider, I’ve worked on finding the same answer for many years. Just do a search for mousehelp, or mouse help and you’ll see I’m making progress…. Search, “Palm Desert SEO Expert” and you’ll find better search engine results pages (SERPS) for the work I’ve done.

My questions to you: Are you going to do the work yourself, or are you looking for someone you can pay to provide these services? The answer to what is affordable comes down to return on your investment – of either time or money. If every new client represents $1000 in income for your business and you get one new client for every $100 you invest in SEO services, does that match your idea of “any affordable way?”

You can do this yourself. You simply have to regularly post good content with links back to your website. By good content, I mean relevant to the people who search.

Example: If I were to write an article on basket weaving and link it to my site about SEO, that would be considered irrelevant and pointless by the algorithms Google runs. Trust me, they are good at weeding out junk.

Better example: You write an article detailing the many benefits of acupuncture, with links back to your website for further reading, and post it on your blog, post it on Facebook, Twitter, LinkedIn and the multitude of other social media sites, and if you get enough interest, Google will take notice and give you the “SEO juice” you seek.

Best example (for me): I’m going to use my answer here, along with your original question, to create an article for my blog – http://rouzell.net – and post it with links back to http://mousehelp.org and http://palmdesertseo.com/​ – then post on Fb and Tw, just as I’ve told you to do.

Thanks, very much, for inspiring me to write this response. Motivation for writing is just what I need to feed the spiders, so I get my own “SEO juice.” 

http://www.mousehelp.org/2013/05/05/feed-the-spide…

Another Think Coming for That One Nobody Who Cares

Who cares? Maybe nobody…. But, I, most often, do! This is my problem.

There must be dozens, if not hundreds, of expressions that are misspoken, misinterpreted, misused on a daily basis by the multitudes who post on Social Media. From its to it’s and your to you’re, to could of and should of and the ever popular, “I could care less…” – it’s like, you know what I mean.25-Common-Phrases-Everyone-Thinks-Are-Correct-export

I’m reminded of the Q&A joke, where the question is:
“Which is a greater problem today, ignorance or apathy?”
And the answer is:
“I don’t know and I don’t care.”

There are so many wonderful resources today, kindhearted souls, who aspire to help you understand the value of your “social media strategy” and your “engagement” or “conversion rate” – all things designed to drive more business to your door, or at least more traffic to your site. It’s heart warming, really. This outpouring of compassion thinly veils the inevitable sales pitch, or ultimately leads to the idea that you must want this kind of stuff daily in your inbox; it is available via links on Facebook and Twitter. I’m the consumer, your prospect, lost, when you don’t get it quite right.

OK, I’ve lost my way, here.
I was driving at this one point, then, “SQUIRREL!”
Oh, wait, here we go….

I was just starting to enjoy an article posted by one of my favorite sources, when I came upon the expression, “you’ve got another thing coming.” Having a keen (not so fond) memory of the first time I had heard this, I’m pretty sure it was, “you’ve got another THINK coming.”

YES, yes, it IS such a small detail. But, it is one of many. This is how it goes, I suppose. You start down the slippery slope of carelessness, then progress to apathy, which turns into a kind of defensive ignorance (where ignorance is a technique you use to be allow you to keep reading, no matter how difficult you find it to dismiss the myriad errors you find in online reading material.)

If you’ve come this far, thank you. Please do “let me have it,” if you’ve found errors and omissions in my writing, I would love to have that feedback. I promise swift corrections. If you would like to simply commiserate with me, I’ll take that, too.